Around Triple-i, it’s easy to forget that we’re not the only group focused on the cinematic (if that’s still the appropriate term) side of virtual reality, or as we call it, Immersion. Story Studio is a group of former Pixar and Industrial Light and Magic folks who are starting to travel our same path. Their focus is on the “short burst” style of 3-5 minute durations. Triple-i’s focus is more on full length, total immersion “epics.” A key difference is the fact that Triple-i still appears to be the only group recognizing the future role of shared experience out-of-home experiences (dedicated Immersion theaters). We believe these Story Studio guys “get it.” They recognize, as we learned from John Lassiter and Walt Disney, story is everything. We admire their explorative spirit, and have no doubt from their comments that they have walked in our shoes. There are major challenges in charting a course into a new medium, and it can be daunting having to do everything for the first time. But we welcome the inevitable advancement that comes from other visionaries in this new field. Please take a moment to view their interesting video.
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