Greetings from sunny San Antonio, Texas, where Immersion Industries International (Triple-i’s) new offices are now permanently located!
Obviously, if you’re here on our site, you’re aware of our company and quite possibly where Triple-i is headed. But in case you haven’t been following us, we are a group dedicated to redefining entertainment through the burgeoning medium of immersion. We’ve spent much of 2014 in researching and developing new concepts in simultaneous shared experience immersive theatres. Additionally, for some months we have been in production on a new type of interactive, narrative VR movie called an immersion. It breaks all the known rules and constraints of traditional filmmaking and movies. It completely immerses viewers in what can be best described as a “shared dream.” This experience allows viewers interactivity within the movie itself. Imagine having the freedom to explore a scene from various angles and distances. No two people will experience an immersion in the same way.
“We’re proving that Immersions are as revolutionary for filmmakers as they are for audiences,” says director Randall Rudd. “Virtually every aspect of film production changes when audiences can walkabout within each scene. They can participate in a conversation from inches to several yards away. We’ve had to ‘tone down’ some aspects of performances since audiences have a much stronger sense of intimacy and involvement in each scene. Unlike old-fashioned window-style “movies,” in our immersions, one’s brain is convinced that you’re actually present. “It’s happening to you, and not some actor on the screen,” says Rudd.
According to Dan Rodriguez, Triple-i owner, “For several good reasons, we won’t divulge the subject matter of the world’s first immersion. However, I can assure you that our first immersion has been designed to exploit this amazing new medium fully. We believe it has the potential to help establish a place for narrative, interactive VR movies in this exciting new medium.
Since its inception, one difficulty for Triple-i has been the fact that most of our efforts are top secret. We’re anxious to get the word out on the birth of an entirely new medium and what we have been so hard at work developing,” says Rodriguez. “We expect this news page on the Triple-i website will help fill the information gap. This communication will be increasingly important as we move forward toward the opening of our first theatre/experience.”
Immersion Industries is working hard in our SA area offices and production studios to reinvent the entertainment industry, lock down partnerships and alliances, build the team and prepare for a big year next year. Watch for additional updates here, on the iii site or Facebook and CrunchBase.